Xenadrine Commercial

"Real People, Real Results.  It's  weight loss that works!" This is the slogan that Ronnie from Jersey Shore uses in this commercial about the weight loss pill Xenadrine.  The commercial shows its use of ethos when using a famous person as their spokes person.  In the show Jersey Shore, Ronnie is always making time to work out and shows off his muscles on a daily basis.  They use this knowledge to their advantage especially on which channel this commercial airs.  The main channel is MTV which is the channel his TV show (Jersey Shore) plays on.  This commercial also plays on Health and Wellness channels. This just offers a simple pill to make your weight disappear.  It uses 2 girls in small bikinis and 1 guy in swimming trunks to show off their bodies after the use of the pill.  Ronnie announces each person as if he personally knows them to create value in their relationship.  The style of this commercial is "back and forth," they use the announcer and then straight to each "successful story" person and then back to the announcer.  This keeps the flow of the commercial going but the relationsip that is created between Ronnie and the success stories is awkward and hard to believe.