Bowflex® TreadClimber® Testimonials 2011

This YouTube video gives the viewer 5 different success stories that they can relate to. Each person represents an age group or personality group that Bowflex is trying to solicit.  The mother of twins is a broad group of mothers and fathers, and maybe sympathetic friends of parents. Pathos is used by pulling the emotional strings of the viewer to have sympathy for a mother of twins so that they'll go tell their friends about the product.  The military woman discusses "low impact" for her knees.  The commercial's claims of helping military personnel invites the embarrased Marine or soldier to use their machine if they don't want to work out in public.  The boater gives the athletic group that urge to get the Bowflex so that they too can look that good while boating.  The woman that "can't do it" shouts out to the crowd that has no drive or want to work out that they too can loose that much weight.  Lastly, the 48 year old man is that link to the older community that might just not think this machine is for them.  Once he recommends this machine to them, the evidence of his before and after pictures will speak for themselves and gives the older community a chance to work out too. 
The commercial usually airs on day time Health and Fitness, Home and Garden, Comedy Central channels.  This audience is very broad but because it is aired during the day it targets the people at home and not at work.  The commercial also airs on the same channels at night, but this target audience is adults that have come home from work who have busy lives and may be unable to reach a gym. 
The commercial shows how to use the machine by 30 minute intervals and the people on the machines are sculpted and looking great.  It creates a sense in the viewer that they too could look like that if they used the machine.