SlimQuick Commercial

This commercial sets apart women from men.  It voices the parody, which every woman knows but hates to admit, that it’s harder for women to lose weight than men.    This commercial already puts a lighter twist on weight loss by showing the humorous side. It’s depiction of 2 drawn people instead of live people is supposed to create that place where your imaginary self goes to complain about your situation.   The action of his pants falling down puts embarrassment on the man, but also embarrassment on the woman because her pants could never fall down due to her protruding belly fat.  The rhetorical situation depicted is between the audience (middle/older aged women), being overweight, and the typical married couple.  They show that you get married…gain weight…then he loses it and the wife keeps adding on.  No woman wants to be larger than the man she married, so she convinced this is the weight loss pill for her.  The use of logos is used in this commercial because the fact that men are able to lose weight quicker than women is a proven fact.