Exigence of these Commercials

The exigence of these commercials is that there are many over weight people in today's world.  Anyone and everyone is dieting and finding that this or that diet doesn't work so they try the next one.  All commercials use the channels and times that they play to determine the audience. 

Sexual appeal, relatable stories, personal relationships, famous people, and humor are what these commercials use as their audience appeal. 

SlimQuick Commercial

This commercial sets apart women from men.  It voices the parody, which every woman knows but hates to admit, that it’s harder for women to lose weight than men.    This commercial already puts a lighter twist on weight loss by showing the humorous side. It’s depiction of 2 drawn people instead of live people is supposed to create that place where your imaginary self goes to complain about your situation.   The action of his pants falling down puts embarrassment on the man, but also embarrassment on the woman because her pants could never fall down due to her protruding belly fat.  The rhetorical situation depicted is between the audience (middle/older aged women), being overweight, and the typical married couple.  They show that you get married…gain weight…then he loses it and the wife keeps adding on.  No woman wants to be larger than the man she married, so she convinced this is the weight loss pill for her.  The use of logos is used in this commercial because the fact that men are able to lose weight quicker than women is a proven fact.

Xenadrine Commercial

"Real People, Real Results.  It's  weight loss that works!" This is the slogan that Ronnie from Jersey Shore uses in this commercial about the weight loss pill Xenadrine.  The commercial shows its use of ethos when using a famous person as their spokes person.  In the show Jersey Shore, Ronnie is always making time to work out and shows off his muscles on a daily basis.  They use this knowledge to their advantage especially on which channel this commercial airs.  The main channel is MTV which is the channel his TV show (Jersey Shore) plays on.  This commercial also plays on Health and Wellness channels. This just offers a simple pill to make your weight disappear.  It uses 2 girls in small bikinis and 1 guy in swimming trunks to show off their bodies after the use of the pill.  Ronnie announces each person as if he personally knows them to create value in their relationship.  The style of this commercial is "back and forth," they use the announcer and then straight to each "successful story" person and then back to the announcer.  This keeps the flow of the commercial going but the relationsip that is created between Ronnie and the success stories is awkward and hard to believe. 

Bowflex® TreadClimber® Testimonials 2011

This YouTube video gives the viewer 5 different success stories that they can relate to. Each person represents an age group or personality group that Bowflex is trying to solicit.  The mother of twins is a broad group of mothers and fathers, and maybe sympathetic friends of parents. Pathos is used by pulling the emotional strings of the viewer to have sympathy for a mother of twins so that they'll go tell their friends about the product.  The military woman discusses "low impact" for her knees.  The commercial's claims of helping military personnel invites the embarrased Marine or soldier to use their machine if they don't want to work out in public.  The boater gives the athletic group that urge to get the Bowflex so that they too can look that good while boating.  The woman that "can't do it" shouts out to the crowd that has no drive or want to work out that they too can loose that much weight.  Lastly, the 48 year old man is that link to the older community that might just not think this machine is for them.  Once he recommends this machine to them, the evidence of his before and after pictures will speak for themselves and gives the older community a chance to work out too. 
The commercial usually airs on day time Health and Fitness, Home and Garden, Comedy Central channels.  This audience is very broad but because it is aired during the day it targets the people at home and not at work.  The commercial also airs on the same channels at night, but this target audience is adults that have come home from work who have busy lives and may be unable to reach a gym. 
The commercial shows how to use the machine by 30 minute intervals and the people on the machines are sculpted and looking great.  It creates a sense in the viewer that they too could look like that if they used the machine.